Why do we love gaming so much? While it’s not something which can be easily answered in one online eSports blog, it is something that the best and brightest of the land have been trying to delve into for some time. From the early days of Pong to today’s massive eSports arenas, gaming appeals to something in all of us.
Gaming industry growth
What was once considered exclusively the pursuit of teenage boys, the gaming industry continues to exceed all growth expectations every single year. In 2017, an industry already thought to have grown as much as it could, saw a 10.7% rise globally. To put it another way, the gaming industry made $116 billion last year.
Gaming furniture alone now caters to a broad demographic of people, from extensive collections of funky racer gaming chairs, to sleek, executive style office gaming chairs and desks. This market understands that gaming is popular amongst every type of person, male and female, young and old.
With channels such as Twitch available now, gaming also replaces common television pursuits. Rising viewership shows that just as many people are happy to watch others game from the comfort of their own gaming chair at home.
The rise of eSports
Newzoo, a gaming industry market researcher, carried out a study which found that gaming involving team play and rankings saw the biggest rise across all platforms and demographics. The study establishes that eSports will only continue to rise in popularity, and optimistically predicts competitive gaming could be worth $2.4 billion in 2020.
This trend is not set to stop any time soon, so marketing and advertising firms are very much taking note. Everyone wants in on the cash grab. Revenue from sponsorship reached approx. $260 million in 2017, with eSports advertising revenue reaching the $155 million mark, according to Newzoo.
With mammoth sports’ leagues like the NFL, MBL, and NBA still raking in the most revenue in the sporting world, advertisers are trying to capitalize on both by introducing eSports affiliated products. For example, you will find a full range of ergonomic, lumbar supported racer gaming chairs and rocker gaming chairs, all emblazoned with your favorite major league or college team logo.
Gaming is good for you
Yes, you read that correctly: gaming is good for you. To be precise, gaming is good for the brain.
If you won’t take our word for it, instead turn to a recently published article in Frontiers in Human Neuroscience. This study details how “rapid improvement in visual selective attention” was found after participants were exposed to just one hour of game play.
A group of scientists from the University of Electronic Science and Technology of China took participants across all levels of gaming ability (from “expert” to “novice”) and had them play League of Legends for one hour. They found that all participants showed significant improvement in brain function, focus, ability to tune out distraction, and better all-round use of the organ.
Interestingly, the EEG results showed far higher attention-related brain activity from the expert gamers from the offset, with inexperienced gamers scoring lower in pre-gaming tests. However, after just one hour of gaming, all groups scored very similar results.
An important take-away here is that regular gaming will lead to more permanent improvements in brain function. So, pick up that controller, take a seat in your favorite gaming chair, boot up an FPS or PvP, and boost your brain